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CEDIA Podcast discussion of HAA Training
After reading Gerry's last email/ letter (June 29, 2010), I thought maybe something that has helped us make it through these tough times, might benefit others out there. Here goes... Once building permits went almost away, we needed leads & ones that could keep us alive. Having been in business for the past 16+ years, we knew a lot of possibilities, but focused on two of them. The 1st was our existing clients. We started a monthly newsletter & send it via 'Mail Chimp'. This really works! We now have a little over 1000 clients who receive it & after each mailing, we see a decent return. Another area we went into was social media. We hired a company to build/ start a 'FaceBook' Fan club/ page. This also is doing fairly well. Not great, but worth the time & effort for sure. I feel the little things add up & after a few months, you will see a return. Next area we went into was gaming. We now sell games like, Billiards tables, ping pong, air hockey, shuffleboard, skeeball, poker tables, etc... We have these on display in our store, but you don't need to to sell them. Most (over 80%) hired us via our website pictures. They see we sell them & hire us. By being a complete - Home Entertainment company is a great way to increase your traffic/ incoming business. One last thing... Packages, Packages, Packages!!! Since we started selling Packages, our closing rate has gone up by over 15%. Think about it... by simplifing the buying process... the decision is a much easier. Easy helps you close deals. Hope this helps!!! Dan Moore
After reading Gerry's last email/ letter (June 29, 2010), I thought maybe something that has helped us make it through these tough times, might benefit others out there. Here goes...
Once building permits went almost away, we needed leads & ones that could keep us alive. Having been in business for the past 16+ years, we knew a lot of possibilities, but focused on two of them. The 1st was our existing clients. We started a monthly newsletter & send it via 'Mail Chimp'. This really works! We now have a little over 1000 clients who receive it & after each mailing, we see a decent return. Another area we went into was social media. We hired a company to build/ start a 'FaceBook' Fan club/ page. This also is doing fairly well. Not great, but worth the time & effort for sure. I feel the little things add up & after a few months, you will see a return.
Next area we went into was gaming. We now sell games like, Billiards tables, ping pong, air hockey, shuffleboard, skeeball, poker tables, etc...
We have these on display in our store, but you don't need to to sell them. Most (over 80%) hired us via our website pictures. They see we sell them & hire us.
By being a complete - Home Entertainment company is a great way to increase your traffic/ incoming business.
One last thing... Packages, Packages, Packages!!!
Since we started selling Packages, our closing rate has gone up by over 15%. Think about it... by simplifing the buying process... the decision is a much easier. Easy helps you close deals.
Hope this helps!!!
Dan Moore... Collapse
Once building permits went almost away, we needed leads & ones that could keep us alive. Having been in business for the past 16+ years, we knew a lot of possibilities, but focused on two of them. The 1st was our existing clients. We started a monthly newsletter & send it via 'Mail Chimp'. This really works! We now have a little over 1000 clients who receive it & after each mailing, we see a decent return. Another area we went into was social media. We hired a company to build/ start a 'FaceBook' Fan club/ page. This also is doing fairly well. Not great, but worth the time & effort for sure. I feel the little things add up & after a few months, you will see a return.
Next area we went into was gaming. We now sell games like, Billiards tables, ping pong, air hockey, shuffleboard, skeeball, poker tables, etc...
We have these on display in our store, but you don't need to to sell them. Most (over 80%) hired us via our website pictures. They see we sell them & hire us.
By being a complete - Home Entertainment company is a great way to increase your traffic/ incoming business.
One last thing... Packages, Packages, Packages!!!
Since we started selling Packages, our closing rate has gone up by over 15%. Think about it... by simplifing the buying process... the decision is a much easier. Easy helps you close deals.
Hope this helps!!!
Dan Moore... Collapse